This is one of the most common questions we get at AIM. Should you invest in Google Ads or Meta (Facebook/Instagram) Ads for your real estate project?
The answer: both platforms offer value, but in different ways.
Google Ads (especially Search and Display) are great for catching high-intent users. If someone searches “2BHK for sale in Gurugram,” they’re already deep in the decision phase. A well-placed ad at this moment delivers strong leads.
Meta Ads, on the other hand, excel at discovery. Through smart visuals, videos, and carousel ads, you can build interest, retarget warm audiences, and keep your brand top of mind. Meta works exceptionally well for residential launches and early awareness stages.
Our advice? Use Google for lead capture and Meta for nurturing. A blended strategy almost always yields better results than choosing just one. You can even integrate both platforms into a unified funnel — starting with interest-based Instagram Reels and ending with a targeted Google Display retargeting ad. The key is to treat each channel as part of a larger strategy, not in isolation.
