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7 Industry Recognized Certifications
130 Hours of Learning
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Search Engine Optimization
SEO stands for Search Engine Optimization. It refers to the practice of optimizing your website and its content to rank higher in search engine results pages (SERPs) for relevant keywords and phrases.
Inbound Marketing
Inbound marketing is a strategy focused on attracting customers through relevant and helpful content and interactions, rather than interruptive advertising methods like cold calling or direct mail.
Search Engine Marketing
SEM stands for Search Engine Marketing. It's a digital marketing strategy focused on increasing a website's visibility in search engine results pages (SERPs) primarily through paid advertising.
Outbound Marketing
Outbound marketing refers to traditional marketing methods where a company initiates the conversation and sends its message out to a broad audience.
Social Media Marketing
SMM stands for Social Media Marketing. It refers to the use of social media platforms and websites to promote a product or service. This marketing strategy involves creating and sharing content on social media networks.
Google Analytics
Google Analytics is a web analytics service offered by Google that allows website owners to track and analyze various aspects of their website's performance and visitor behavior.
Email Marketing
Email marketing is a digital marketing strategy that involves sending commercial messages or content to a group of people via email. These emails can be used to promote products, services, events, or even to build relationships with customers and prospects.
Meta Advertising
Meta advertising refers to advertising strategies and campaigns conducted by Meta Platforms, Inc., formerly known as Facebook, Inc.